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Making the business case for a social media marketing program
If your online program can be shown to be beneficial to your business, it will be one that justifies a budget. But how do you build the business case for social? More…
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Calculate a social media marketing ROI measurement the C-suite will understand
Marketers need to do a better job connecting the dots between their organization’s budget and resource investment, and substantive results: Cost-per-lead, cost-per-conversion. They need to apply social...
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